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Upselling and Cross-selling: A Profitable Alternative to Discounts

alternatives to discounts

If you're a Canadian SMB owner and you want to increase sales without the need for discounts, then upselling and cross-selling are the two strategies you should consider. Upselling is when a customer makes an initial purchase and then gets an opportunity to upgrade that product or service. Cross-selling is similar, but it involves encouraging customers to buy additional items related to their original purchase. For example, imagine a customer who buys an ecommerce website template from your store—there's potential for them also buying premium hosting services or security software through your site as well.

Upselling and cross-selling are two phrases that you've probably heard before.

Upselling and cross-selling are two phrases that you've probably heard before. They're used in sales, marketing and retail to increase the profit margin of a product or service by convincing customers to purchase more than they originally intended.

Upselling is when a salesperson encourages a customer to spend more money on an item than they initially intended by offering them something better or higher quality than what they were originally looking at buying. For example, if someone is buying a bike for their son but would prefer one with brakes instead of training wheels (a feature that costs extra), then upselling would be used by pointing out this difference between models and encouraging them to buy it instead of another model without brakes or training wheels--which would otherwise cost less money overall! Cross-selling refers specifically toward selling additional complementary products alongside ones already being purchased such as adding insurance coverage or extended warranties along with appliances like microwaves; this kind of cross-promotion helps create loyalty among consumers who feel satisfied knowing everything needed has been taken care off."

What does upselling mean?

Upselling is the process of persuading a customer to purchase a more expensive product or service than they originally planned. It's also called "up-selling" and can be done in person, over the phone, or online. For example:

  • You're at a restaurant and your waiter offers you dessert after dinner. This is upselling because it's something that wasn't part of your original order (dessert) but which would make the experience better for you (and probably cost more money).
  • A salesperson calling on potential clients asks if they need help finding anything else while they're at their office--something like new equipment or software--because those things could improve productivity too! That would be another example of upselling because it involves adding something else onto an existing order that wasn't there before (the additional items).

What does cross-selling mean?

Cross-selling is a sales technique that involves offering additional products or services to customers who have already expressed an interest in your product. For example, if you're selling a pair of shoes, cross-selling might involve suggesting shoe care products like polish or insoles. Or perhaps the customer could use their new shoes as an excuse for buying new clothes; maybe they need some new jeans or socks to go with them!

The idea behind cross-selling is simple: it's all about increasing your sales by selling more than one thing at once. You'll notice that many businesses do this already--when you buy something from Amazon and get free shipping on orders over $25 (for example), they're basically saying "buy this thing from us and we'll give you another thing for free!" That's called upselling, which we'll talk about later.

Benefits of Upselling and Cross-Selling for Canadian SMBs

The benefits of upselling and cross-selling are numerous.

  • Increase sales: Upselling and cross-selling increase your revenue by increasing the average order value (AOV) of each sale. For example, if someone buys a $300 item, you can offer them more options for an additional fee, which will help you to make more money from that single transaction.
  • Increase customer loyalty: Once customers trust your brand, they'll be more likely to come back and purchase from you again in the future because they know they're getting quality products at fair prices without any hidden costs or surprises along the way. This increases customer lifetime value--the total amount of money spent by one customer over their lifetime as compared against all other customers--which makes it easier for SMBs like yours who don't have massive marketing budgets behind them yet!
  • Increase value per sale: When customers feel like they're getting good value out of something they bought through upselling/cross selling tactics such as bundling (when multiple products are packaged together), then not only do sales go up but also average order values increase too!

Upselling and cross-selling can help increase the value of each sale.

Upselling and cross-selling are two phrases that you've probably heard before.

Upselling is the process of selling customers more expensive products or services than they initially wanted. For example, if a customer buys an item for $100, an upsell could be offering them an extended warranty at an additional cost of $10 per month. Cross-selling involves selling another product or service while the customer is already purchasing something else from you (for example: buying a new computer). This can be done through email marketing or in person at checkout lines in stores where employees ask shoppers if they need any accessories with their purchase.*

Upselling and cross-selling encourages customer loyalty.

Upselling and cross-selling are great ways to encourage customer loyalty. When you offer your customers something they didn't know they needed, it makes them feel valued and appreciated. This can be especially important if you have a lot of competition in the area where your business is located, since many people will choose to go with the cheapest option available rather than paying more for something that might not be worth it.

In addition to making customers feel good about themselves and their choices in life, upselling also gives them an incentive to come back again! If someone likes what they bought from one store but ended up spending less money because there was no pressure put on them by salespeople or managers at another location nearby (who were looking out for themselves instead), then chances are good that person won't return unless there's another reason why they should do so--like maybe because there's another item they'd like even more?

Practical Tips for Implementing Upselling and Cross-Selling Strategies

If you want to grow your business, it's important to understand what upselling and cross-selling are and how they work. These two strategies have been used by businesses for decades as an alternative to discounting, but there are still many companies that don't use them.

Upselling is a strategy that involves offering customers a more expensive product or service than the one they initially requested. For example, if a customer comes into your store looking for new shoes, you could offer them something like insoles instead of just selling them regular shoes at full price (or even discounted). Cross-selling involves offering additional products or services that complement the original purchase; for instance, if someone buys printer paper from you online, send them an email with recommendations for other office supplies such as pens or pencils.

Make sure your website is optimized for upsells and cross-sells.

Upselling and cross-selling are two phrases you've probably heard before, but what do they mean?

Upselling is the practice of selling an upgraded version of a product to a customer. For example, if someone buys a $20 watch at your store, upsell them on buying another $10 strap for it. Cross-selling refers to selling related products or services as part of an existing transaction. For example, if someone buys office supplies from you online, offer them free shipping on their next order because they're already ordering something else from you!

By using upsells and cross-sells, you can increase sales without discounting your products or services

Upselling and cross-selling are two phrases that you've probably heard before. Upselling is the process of selling to a customer something more expensive than what they initially intended to buy, while cross-selling is the process of selling to a customer something related to what they initially intended to buy.

In this article, we'll take a look at how these strategies can be used by eCommerce businesses without resorting to discounting products and services.


Upselling and cross-selling are two phrases that you've probably heard before. You may even have tried them without realizing it! But if you're looking for ways to boost sales without discounting your products or services, these tactics are worth exploring in more depth. By using upsells and cross-sells, you can increase sales without discounting your products or services.