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Bundling Products: An Effective Alternative to Discounting

Alternatives to offering discounts

The days of the discount are over. The market is shifting from a focus on price to one that emphasizes value, and this is impacting many areas of business. For example, people are no longer just looking for the cheapest product but rather for something that will also satisfy their needs as well as provide them with value for money. This means that SMBs need to shift their focus away from traditional methods like offering discounts and instead start considering other ways to boost revenues such as bundling products together into one offer or package deal.


Bundling Products: An Alternative to Discounting for Canadian SMBs

Discounting is not always the best option for increasing sales. There are many businesses who have successfully implemented bundling strategies to increase their profit margins, attract new customers and maintain their market share.

Bundling is a strategy that has been used by many successful businesses across industries including cable television providers, internet service providers and cell phone carriers to name just a few examples. The key to successful bundling is finding products that complement each other in some way or offer complementary benefits for customers such as increased convenience or additional value with each purchase (i.e., getting more than one thing for less money).



Why Bundling Products Works?

Bundling products is a great way to increase revenue and attract new customers. In addition to these advantages, bundling can also help you maintain profit margins by making it easier for customers to make purchases they may otherwise have put off.


If you're struggling with slow-moving inventory or want to sell more of an item than usual, bundling can be a good option for increasing your sales volume without resorting directly discounting prices on individual products.


How to Make the Most of Your Bundle Offerings

As you're creating your bundle, consider these tips:

  • Make sure it's relevant to your customers. Your bundle should be something they want or need, not just something that sounds good on paper. If a customer doesn't already own the products included in your bundle offer, then the value of the bundle is diminished--and even worse if they already own one or more items! A good rule of thumb is this: if someone would buy each item individually at full price, then they'll probably enjoy having all three together at a discount price (or free).
  • Make it easy for them to buy what they want. This might mean providing multiple payment options like PayPal or Visa/MasterCard etc., but also make sure there's no minimum order quantity required because otherwise some customers may have trouble meeting this requirement and thus opt out altogether rather than risk making an incomplete order just because they don't have enough money left over after buying everything else needed separately from different vendors online."
  • Offer alternative financing method such as Buy Now Pay Later. This will reduce the price shock on the bundled items and help your customer manage their cashflow without affecting your receivables. Not all BNPL providers are equal - learn more here


The Value of Bundling

If you've been following the news, you know that discounting is on the rise in Canada. But what if there was an alternative to discounting that could help your business gain more customers and increase sales?

Bundling is a form of price discrimination--it allows companies to charge different prices based on customer needs. By offering multiple products together as part of a bundle at one price point, businesses can attract new customers while maintaining profit margins or even increasing them!


Bundling helps companies build customer loyalty by providing incentives for repeat purchases and referrals while also helping customers feel like they're getting better value for their money (and saving time).


Real-World Examples of Successful Bundles

Bundling products is an effective alternative to discounting for Canadian SMBs. It can help you increase sales, attract customers and maintain profit margins. Here are some tips for creating bundles:

  • Create bundles that offer real value to customers. If you're going to bundle products together, make sure the combined purchase offers them more value than if they bought each product separately--and make sure that your prices are reasonable!
  • Offer different levels of bundling options depending on what your customers need or want:
  • A basic package including only one or two items (for example, a mouse pad with any order over $10)
  • A premium package that adds additional items at no extra cost (for example a mouse pad plus an additional pen)


The demand for bundling products is growing among Canadian SMBs.

In today's business environment, it's important to find new and innovative ways to attract customers. Discounting is one of the most common strategies used by SMBs looking to boost sales and attract more visitors. However, it has many drawbacks that can harm your bottom line if you're not careful:

  • Discounts can be difficult for customers to understand as well as confusing for salespeople who need clarity in order for them to provide better service (i.e., explaining how much each product contributes towards free shipping).
  • Discounts may lead customers on social media platforms like Facebook or Twitter where they'll see other companies offering similar deals at different prices--and this could mean losing out on valuable leads!

The demand for bundling products is growing among Canadian SMBs. Not only does bundling provide a way for businesses to make more money, it also helps them attract new customers and keep existing ones loyal by making the most of their purchases. The key to success with this strategy is finding an offer that people will want and be willing to pay extra for--but there are plenty of ways to do that!