Budtenders have a unique position in the world of cannabis. They're the face of the dispensary, and they're tasked with making the customers come back, and to make sales. Budtenders must understand their customers, be able to educate them about products, offer personalized recommendations, and leverage technology to make the sales process as easy as possible. Here are some tips for making sales as a budtender.
You Enable Experiences, and that starts with a Sale
As a budtender, you probably want to be the trusted advisor more than the sales person right? When you are talking to potential customers, the most important thing is to make sure that they know who you are and why you're a perfect fit for them. Use your experience. Ask questions. It will build trust and make your sales skyrocket. And all you had to do was ask questions, listen, and share some experience.
Understand Your Customers to Make Better Sales
Understanding your customers is crucial to becoming a successful budtender. Cannabis users come from all walks of life and have different needs and preferences when it comes to cannabis products. By taking the time to understand your customers, you can help them find the right products and build a loyal customer base.
All budtenders will have their go-to questions to ask customers:
Here’s where you can add one more important question: “Have you tried this (product, consumption method, strain) over that one?”
This is the type of question you would ask your friends. So why not ask a customer? It’s natural to know if someone has considered an alternative. And with your experience, you can talk about the different strains. This is selling through experience. And it’s what got you the job in the first place. So try it out!
By taking the time to understand your customers, you can build trust and loyalty over time. Customers will appreciate your personalized recommendations and will be more likely to return to your dispensary for future purchases.
Educate Your Customers to Increase Sales
Educating your customers about cannabis products will help increase repeat customers. When customers feel they have a better understanding of what they're buying, they're more likely to make informed purchasing decisions.
Start by providing customers with basic information about cannabis. Cannabis is a plant that has been used for medicinal and recreational purposes for thousands of years. It contains over 100 compounds called cannabinoids, the two most well-known being THC and CBD. THC is the psychoactive compound that produces the "high" associated with cannabis use, while CBD is non-psychoactive and has been shown to have various therapeutic benefits.
Regardless of their experience level, be sure to provide customers with information about the products you're recommending. Discuss the potency, dosing recommendations, and potential side effects. This information will help them feel confident in their purchasing decisions and ensure a positive experience with your products.
Leverage Technology to Make the Sales Process Easier
Technology has changed the way we do business in many industries, and cannabis is no exception. There are many tools available to help budtenders make the sales process easier and more efficient.
One example is a point-of-sale system that provides detailed product information to the customer. This type of system can help customers make more informed decisions and can speed up the sales process. Make sure you spend the time to learn how to create a sale, accept a payment, and accept an alternative payment method. The faster you can help customers checkout, the more appreciative they will be of your effort.
Another tool that can be helpful is a customer relationship management (CRM) system. This type of system can help budtenders keep track of customer preferences, purchase history, and other important information. This information can then be used to offer more personalized recommendations and improve the customer experience.
Conclusion
As a budtender, your job is to make sales. By understanding your customers, educating them about products, offering personalized recommendations, and leveraging technology, you can improve the sales process and build long-term customer relationships. These tips will help you be more effective as a budtender and improve sales at your dispensary.